Privacy Policy

This Privacy Policy explains how Shore Institute for Reproductive Medicine, PC, doing business as Morgan Fertility (“Morgan Fertility,” “we,” “us”), collects and uses information through morganfertility.com, our website forms, and the emails and text messages we send you.

This policy covers our website and marketing communications only. It is separate from our HIPAA Notice of Privacy Practices, which explains how we use and protect your medical records and other protected health information as a patient. If you have questions about your medical records, please contact us using the details below.

Information we collect

We collect the information you choose to give us and some information that is collected automatically.

• Information you submit on our forms: your name, email address, phone number, and the treatment or service you are interested in. Our appointment and consultation forms may ask for additional details needed to schedule your visit.
• Information from your use of the site: pages visited, the website or ad that referred you, device and browser type, approximate location, and similar browsing information collected through cookies and analytics tools.
• Your messaging choices: whether and when you agreed to receive text messages, and any requests to stop them.

How we use information

• To respond to your request and follow up about appointments and consultations.
• To send appointment reminders and confirmations.
• To send educational emails about fertility care and our services.
• To send marketing and promotional text messages, if you agreed to receive them.
• To understand how our website is used, improve it, and measure our advertising.
• To keep our website and systems secure and to prevent spam and fraud.

Text messages

If you give us your mobile number and agree to receive texts, we may send appointment reminders and confirmations and marketing messages such as education and offers. Message frequency varies, and message and data rates may apply. Reply STOP at any time to opt out. For full details see our Text Message Terms.

We will not share your mobile information or opt-in consent with third parties or affiliates for marketing or promotional purposes. All other categories, such as text messaging originator opt-in data and consent, will not be shared with third parties.

Service providers, cookies and analytics

We use service providers to run our website and communications, for example for email and text delivery, website analytics, advertising measurement, and spam protection. They may process information only to provide their services to us. Our website uses cookies and similar technologies, including tools from providers such as Google and Vercel. You can control cookies through your browser settings.

We may also disclose information when required by law or to protect the rights, safety and security of our patients, our staff and our website.

Your choices

• Text messages: reply STOP to any text. Reply HELP for help.
• Emails: use the unsubscribe link in any email we send.
• Access or correction: contact us to ask what information we hold from your website forms, or to correct or delete it.

Security and children

We use reasonable safeguards to protect information submitted through our website. No method of transmission over the internet is completely secure. Please do not send detailed health information by email, text message or website forms. Our website is not directed to children under 13, and we do not knowingly collect their information.

Changes to this policy

We may update this policy. The date at the top shows when it was last changed.

Contact us

Shore Institute for Reproductive Medicine, PC, doing business as Morgan Fertility
475 Highway 70, Suite 201, Lakewood, NJ 08701
Phone: (866) 582-2229
Email: sam@morganfertility.com